![]() ![]() First, there was the issue of the Beatles’ new long-player-later popularized as The White Album-which would require the balance of 1968 to complete. In spite of the movie’s astounding success-it turned over millions of pounds in ticket sales on a relatively meager budget-the Yellow Submarine soundtrack album would be delayed until January 1969. When invited to, the whole audience picks up the ‘all together now’ refrain and sings.” Even George Harrison, one of the most vocal critics of the project when it was conceived back in 1967, observed that the “film works for every generation-every baby, three or four years old, goes through Yellow Submarine.” Writing for The New York Times, Renata Adler captured the magic of the animated feature, as well as the Beatles’ uncanny portability across nearly every genre and demographic: “ Yellow Submarineis a family movie in the truest sense,” Adler wrote, “something for the little kids who watch the same sort of punning stories, infinitely less nonviolent and refined, on television something for the older kids, whose musical contribution to the arts and longings for love and gentleness and color could hardly present a better case something for parents, who can see the best of what being newly young is all about. ![]() ![]() In short order, Yellow Submarine enjoyed rave reviews both at home and abroad. Looking out of place as usual, the couple was dressed to the nines as if they were at a Hollywood opening, circa 1955, with the producer wearing a sleek tuxedo and his wife donning a fancy gown. Even producer George Martin was on the scene, joined by his wife Judy. The scene around Piccadilly Circus was appropriately raucous, with the Beatles having traded in their psychedelic finery for the upscale Carnaby wear that was coming into vogue. As with A Hard Day’s Nightand Help!, it was an evening redolent with the fanaticism of Beatlemania’s great onslaught in the band’s early days. Ground zero for Yellow Submarine occurred on Wednesday, July 17th, 1968, when theanimated feature film premiered at the London Pavilion. And with Apple releasing a special picture disc of the “Yellow Submarine” single, the film enjoying a cinematic re-release next week, and Happy Socks throwing in pairs of commemorative footwear for good measure, we’ll all be setting sail for the Land of Submarines. This time around, we mark 50 years since the July 1968 premiere of the Beatles’ animated feature Yellow Submarine. Last summer, music fans the world over celebrated the 50th anniversary of the Beatles’ groundbreaking LP Sgt. ![]()
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